Try out different testing variables
Small changes in your email campaign can make a big impact. Choose a campaign variable to test, like the subject line, sender's name and email address, or the content of your message and see what gets the best response from your audience.
Glean insights from reports
Reports show you how audiences interacted with each version of your campaign, so you can find the best performing email that should go to your remaining audience. Compare how many people opened your message and clicked on your links in each version of your campaign.
Take control of your test
Choose the size of your test audience and how long to run your test. After finishing an A/B test, Zoho Campaigns can automatically send the email which performed best to the rest of your audience. Or, analyze the reports manually, and send the better email to the rest of your mailing list.