Layer
CASE STUDY
Connecting continents: HomecomingEx's journey of fostering talent
- IndustryHeadhunting, Executive Search
- Company size11-50
Interesting Insights:
Candidates are sourced with a multi-dimensional approach, leveraging HomecomingEx's database of 20,000 globally experienced senior professionals, hosting over 70 global recruitment events.
The company
No matter where you find yourself or wherever your travels take you, there's truly no place quite as special as home—a sentiment that led to the inception of Homecoming Revolution (now known as HomecomingEx) in 2003.
The CEO of HomecomingEx, Angel Jones, drew inspiration from Nelson Mandela’s poignant words in Trafalgar Square: "I love you so much, I want to put you in my pocket and take you home." This inspiration manifested as HomecomingEx, a firm that specializes in offering permanent, part-time, and hourly talent solutions for South Africa. In our conversation with Jones, we explore HomecomingEx's journey and how they empower talent now that they're able to work remotely from any corner of the globe. This not only enables them to contribute to South Africa's progress from afar but also opens doors for personal growth and development.
"We like to say the 'Ex' in 'HomecomingEx' stands for 'Executives,' 'Expertise,' 'Experts,' 'Exceptional,' 'Exciting,' and 'Extraordinary,'" Jones says, noting that their specialization involves executive recruitment across Africa, with a primary focus on identifying and placing experienced professionals within companies of varying sizes. "That encompasses pivotal roles such as CEOs, CMOs, CFOs, COOs, and CSOs, as well as positions in senior and middle management."
"Zoho Campaigns provides dynamic templates that elevate the visual allure and overall user experience of our correspondences.”
The problem
At HomecomingEx, our distinctive edge stems from our unparalleled global network of seasoned professionals available for hire. We take pride in offering 'fractional executives,' providing companies with a consistent professional presence for two days per week, delivering top-notch expertise at a fraction of the usual cost, especially for companies across Africa."
Angel stresses that their main challenge is educating companies about the benefits of fractional executives. Another significant challenge they faced earlier was finding a secure platform to reach thousands of contacts, considering the implementation of the Protection of Personal Information Act (PoPIA) in South Africa.
Moreover, while operating within tight budget constraints, HomecomingEx faces the challenge of heavily relying on organic marketing methods. They use social media and email campaigns to efficiently spread their message. Addressing these challenges is pivotal to the success of their marketing strategy and their ability to thrive in a competitive landscape.
"By adeptly harnessing the power of email marketing through Zoho Campaigns, HomecomingEx does engage their extensive and meticulously cultivated database of contacts globally experienced senior professionals."
The solution
"By adeptly harnessing the power of email marketing through Zoho Campaigns, HomecomingEx does engage their extensive and meticulously cultivated database of contacts—20,000 globally experienced senior professionals," says the CEO. Through secure email communications, they send updates to all contacts, including a few success stories.
For instance, they successfully placed a fractional head of cybersecurity for a fintech company in Kenya. Remarkably, the candidate works remotely in the business on Mondays and Thursdays, all the way from New York! This unique setup allows the candidate to speak Swahili, understand the local Kenyan business climate, and bring the latest innovations from the USA. Emails make a great platform for disseminating this kind of information.
"We also make the most of its robust reporting and monitoring tools. The cost-effectiveness of the product enables us to reach all our contacts efficiently," Jones says.
The benefits and ROI
In the past, HomecomingEx's reliance on platforms like Gmail led to the creation of standardized and lackluster emails. However, the introduction of Zoho Campaigns marked a transformative shift. "Zoho Campaigns provides dynamic templates that elevate the visual allure and overall user experience of our correspondences," Jones says.
"The tracking capabilities have proven to be indispensable, enabling us to assess open and click-through rates, identify specific links of interest, and even target individuals based on their interactions. This strategic acumen has empowered us to tailor subsequent communications to cater to the preferences of engaged parties."
Additionally, the ability to compare the performance of each distinct newsletter enables them to fine-tune their approach continually. "The user-friendly interface of Zoho Campaigns, seamlessly coupled with its intuitive design, ensures effortless navigation and caters to both straightforward tasks and the exploration of new functionalities,'" Jones says. "All in all, the platform galvanizes the company's email marketing strategy, amplifies engagement, and substantially contributes to our marketing triumphs."
"We make the most of its robust reporting and monitoring tools. The cost-effectiveness of the product enables us to reach all our contacts efficiently.”
Looking ahead
HomecomingEx's vision extends into a future characterized by sustained growth and continuous innovation. Central to this vision is the strategic utilization of Zoho Campaigns's advanced features, particularly the powerful capabilities of segmentation and workflows. With these tools at their disposal, the company is dedicated to enhancing both the effectiveness of their communications and the management of their extensive database. for our clients through technology, with a keen focus on email marketing as it ensures that we maintain that personal touch, understand our clients' preferences, and offer valuable insights."
Beyond refining their existing practices, HomecomingEx is resolved in their intent to harness the full potential of Zoho Campaigns in their marketing endeavors. Their focus lies on orchestrating compelling campaigns that not only attract new talent but also cultivate opportunities across the African landscape. "By capitalizing on Zoho Campaigns's multifaceted features," Jones says, "HomecomingEx seeks to forge deeper connections, facilitate meaningful interactions, and spearhead impactful growth initiatives across the continent."
To know more about HomecomingEx, click here.
- IndustryHeadhunting, Executive Search
- Company size11-50
Interesting Insights:
Candidates are sourced with a multi-dimensional approach, leveraging HomecomingEx's database of 20,000 globally experienced senior professionals, hosting over 70 global recruitment events.