Roca eliminates expense friction and boosts sales team productivity with Zoho Expense

The company

Roca Tile USA is a leading manufacturer and distributor of premium ceramic and porcelain tiles, serving commercial and residential markets across the United States. As part of the global Lamosa Group, one of the largest tile manufacturers worldwide, Roca upholds a vision to be a leader in the flooring sector, excelling in quality, development, and customer service.

The challenge

For years, Roca relied on an internally built expense management system. While functional for its time, the system created significant friction and administrative overhead for the crucial sales team.

The core problem was inflexibility and dependency:

• Zero mobility - The in-house system lacked a mobile application. Sales representatives, who constantly travel and meet clients, were forced to perform all expense tasks from a computer.
• Technical roadblocks - Submitting expenses required a connection to the company VPN. This meant reps had to dedicate non-selling time to logging in, scanning or photographing physical receipts, transferring those files to their computer, and then manually uploading them, a process described by the customer as “kind of burdensome.”
• Administrative drag - This process directly hindered the sales team’s productivity and created unnecessary delays in the reimbursement cycle.

Roca needed a modern, cloud-based solution that could meet three key criteria: affordability, ease of use, and flexibility.

The solution

After a successful Zoho CRM implementation, Roca naturally turned to Zoho Expense to solve its administrative bottlenecks. The decision was driven by the need for a solution that was inherently mobile-first and could integrate seamlessly with their existing technology stack.

The implementation of Zoho Expense provided an immediate, decisive solution to every pain point.

• Mobile-first empowerment: Zoho Expense delivered robust features that completely modernized the expense workflow for our users.

"The Zoho Expense mobile app is very friendly. I particularly appreciate the unique email address, which helps employees instantly email receipts. The GPS mileage tracking is also a nice feature."

Jason Incarnato, IT Manager, Roca Tile USA

• Instant submission: The user-friendly cloud based app eliminated the need for VPN access and desktop dependency, allowing employees to forward receipts instantly.
• Automated mileage tracking: The GPS mileage tracking feature ensured accurate, non-manual log reports.

Benefits and ROI

Since implementing Zoho Expense, Roca Tile USA has achieved significant improvement in efficiency and user satisfaction, allowing its mobile sales team to focus entirely on revenue-generating activities.

"The majority of our sales team travels; they are mobile. We haven’t had any issues… It has made a significant improvement."

Jason Incarnato, IT Manager, Roca Tile USA

No administrative issues: The transition from a burdensome legacy system to Zoho Expense was smooth and stable. The customer reports being “very happy” and having “no issues” with the software.

Enhanced user experience: By eliminating the need for a VPN, manual file transfers, and receipt uploads, Zoho Expense has removed all friction from the expense submission process, made expense reporting effortless, and significantly boosted morale and compliance among the sales force.

Streamlined and centralized data: Zoho Expense ensures expense data is always accurate, centralized within the platform, and readily available for financial and management reporting.

Roca Tile USA successfully transformed its expense management from a costly administrative burden into a streamlined, mobile-friendly process that fully supports its high-velocity sales organization.