What is social media recruitment?
Social recruiting refers to the process of using social channels (like Facebook, LinkedIn, and Twitter) to establish a company's employer brand and consequently promote job openings to potential candidates.
Why you need a social recruiting strategy?
On average, an internet user spends around two and a half hours on social media per day. In order to make your jobs more visible, you need to be where your candidates are.
Using social media for talent acquisition also allows you to create conversations and express your company's mission, so you can draw in more people who share the same values. This way, you attract talent that fits your culture and organizational goals.
Social media and recruitment:
Building a robust career site
Lead your candidates from social media to your career site and help them understand everything there is to know about working with your company. Build an SEO-friendly career site that portrays your employer brand and company culture, and embed your application forms into your site.
Give real-time updates to candidates
The biggest advantage of social media recruitment is that you can give candidates up-to-date information about your company's culture and accomplishments. Get an edge over your competitors by adding your social channels right at the top of your career site, and give candidates every reason they need to work at your company.
Showcase your employer brand
Increase your job opening's visibility and strengthen your company brand by creating a beautiful career site. Provide a landing page for all your job openings and add a detailed company profile to give your applicants a glimpse into your organization.
Personalize your career page
Set your organization apart from the rest. Customize the look and feel of your career page by adding your company logo, choosing a job template that meets your needs, and setting custom themes.
Simplify your recruitment process
With custom job application forms, you can filter candidates more efficiently. In Zoho Recruit, you can build your own application forms with simple drag and drop options. Don't have a website? We've got you covered. Use our career site URL as your webpage link and embed it in an iframe.
Recruiting via social media:
the most cost-efficient recruitment strategy
Social media can bring you high quality applicants, as they might already be well aware of your company and its culture. Social media also makes it easy for you to reach out to the passive talent pool, all with little to no investment.
Post jobs on Linkedin and Twitter
An effective job description should highlight your employer brand, explain the nature of the job, and describe your ideal candidate. You can easily create highly targeted job descriptions with our extensive library of templates, and post them directly to LinkedIn and Twitter from within Zoho Recruit.
LinkedIn Easy Apply
As a part of their job search, candidates are applying to multiple job postings from various companies, and a tedious application process might stress them out. The Apply with LinkedIn feature enables them to auto-populate data from their existing profile and saves them a significant amount of time. This way, you can drastically reduce applicant drop off rates and give a better experience to candidates.
List jobs on Google
Google's enhanced search feature aggregates listings from job boards and career sites and displays them prominently in Google Search. Automatically index all of your job openings on Google to boost your exposure and attract more candidates.
Get more eyes on your job openings
Word of mouth is a strong way to promote your brand, as it creates credibility. With just one click, your job openings can be shared directly from your career site through WhatsApp, Facebook, Twitter, LinkedIn, and Telegram.
Track where your candidates are coming from
Knowing where your candidates are coming from is crucial to understand where you need to focus your recruitment efforts. Zoho Recruit's sourcing summary enables you track the exact origin of your candidate's application.
Benefits of social recruiting
- Achieve greater cost-efficiency
- Showcase your employer brand
- Attract high-quality applicants
- Get your job postings to reach a more targeted audience
- Gain more visibility from the passive talent pool
- Reach out to candidates through their social media profiles
- Pre-screen your applicants through social media
Steps involved in social media hiring
Like with any recruitment strategy, it is important that you go in with a plan. This is especially necessary with social hiring, as you need to portray your brand in the right light to get attention from the right talent pool, build trust, and ultimately get talent to want to work with you.
Create a candidate persona
Before you try out social recruiting strategies, you need to know your target audience. Define the qualities of your ideal candidate and create content that caters to them.
Identify your ideal social channels
Social media is huge. It allows you to reach people across the globe, with a variety of content formats, and you need to analyze and identify which platform works best for your recruitment needs.
Create a social media presence
Social media is fast paced. In order to create a presence, you need to engage with your followers consistently. Create quality content that showcases your brand's values and mission.
Build trust with employee advocacy
No one can talk about what it is like to work in your company like your employees can. This builds tremendous trust amongst potential candidates and can also attract candidates from employee networks.
Consistently engage with your talent pool
It is not enough to simply post your job openings when they arise. Social recruiting is a long-term game; you need to consistently engage with your audience so that they can be reached out to when necessary.
Social media job advertising
Now that you have created an audience and nurtured it, you need to make a final push to get potential candidates to apply to your jobs. It can be as simple as making your audience aware that there is an opening at your company, or using certain social channels like LinkedIn and Facebook to post your job openings for candidates to apply.
Best practices for recruitment through social media
- Determine the goal of your social media recruiting strategy and the persona of your target audience.
- Understand the different social recruiting platforms and how you can optimize them as social media recruiting tools.
- Focus on both paid and organic content.
- Post high quality content, consistently.
- Utilize your employees for generating content.
- Focus on multiple platforms and media types for creating content.
- Network with the right people and brands.
- Learn how to use hashtags effectively.
- Use the social media recruitment statistics to understand how your posts and brand as a whole performs
- Engage with your audience.