Templates

Test drive feedback survey

The test drive is a crucial step in the process of buying a vehicle and, with intense competition for every sale in the auto industry, it's important for sellers to analyze every touchpoint in a customer's journey.

Capturing feedback after test drives helps sellers evaluate several aspects of the buying process, such as the courteousness of the staff, the buyer's overall impression of the brand, and their first impressions of the driving experience and comfort level in the selected vehicle. Ultimately, the goal is to understand how these factors influence purchasing decisions and how the process can be improved to maximize sales and customer satisfaction.

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Test drive feedback survey questionnaire template
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Why you need a test drive feedback survey

A test drive can make or break a customer's buying decision. This is the moment when a driver fully experiences what the vehicle has to offer. Test drive surveys empower you to see your product from your customers' perspective. What are they thinking? How do they feel? Use their feedback to understand the key strengths of your vehicles and selling process and identify opportunities for improvement.

Test Drive Feedback Survey

Date


Who was the sales consultant?


How satisfied are you with our company’s team that is/was servicing your account?


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14
3500+
1min
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Analyze perceptions of product quality

Gather first-hand customer feedback on various aspects of the vehicle, enabling manufacturers to identify issues, such as mechanical problems, discomfort during driving, or safety concerns. Use these surveys to understand how buyers think about specific features, such as performance, comfort, and ergonomics. This feedback can help guide the development of product design and marketing messages.

Use competitive benchmarks

Test drive surveys can help you perform comparative analysis. See how drivers' opinions of your vehicles compare to competitors, study market preferences, and find the best ways to promote your products. This helps you keep up with evolving customer expectations and preferences.

Boost customer satisfaction

A test drive is a key moment that can shape the customer's views of your brand and product. Don't underestimate this opportunity to boost customers' overall satisfaction and build or retain their loyalty. Surveys can help you create an enjoyable and engaging test drive experience that leaves a lasting positive impression.

Increase sales and conversions

A successful test drive can help establish a long-term relationship between a customer and your brand. In addition to closing the sale, there may be opportunities to add upgrades, accessories, and warranties or maintenance service packages. Surveys help drive sales and customer loyalty by providing insight into the questions and concerns buyers have while making their decisions.

Decisions powered by Zoho Survey’s insights

A successful automobile sale depends on the customer’s existing sentiments and perceptions regarding the brand, but their experiences during the buying process are also critical. Zoho Survey offers advanced features that help you understand how these factors affect purchasing behavior so you can optimize your sales strategies.

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Service satisfaction survey questionnaire template

Scoring

Accurately assess satisfaction levels by soliciting ratings for specific aspects of the test drive experience. For example, a customer might rate a car's performance highly but give a low score for features related to comfort or convenience. This helps your sales staff understand how to promote each vehicle effectively and provides insight into customer preferences and trends to guide future product development.

Survey personalization

Tailor your survey to each respondent using piping. For instance, you may ask different questions based on whether a customer test drives a sedan, minivan, or pickup truck.

Conditional logic

Enhance the flow of your survey by guiding respondents to different sets of questions based on their previous answers. For example, you can include a question asking the customer about which aspects of a vehicle they consider the most important and then direct them to relevant questions.

Text analysis

Move beyond numerical ratings to gain qualitative insights. Text analysis can identify commonly used words and sentiments in customers' text responses, offering a deeper understanding of their experience during a test drive.

Website and email distribution

Integrate your survey on your website or send a link as part of your follow-up email after a customer has completed their test drive or made a purchase. Make it as simple as possible for customers to provide feedback so you can maximize responses and gain broad insight into your customer base.

Offline surveys

In locations where connectivity is an issue, such as a remote showroom, Zoho Survey enables your customers to fill out surveys offline. This ensures you can capture feedback even in areas with limited connectivity.

Accelerate success with insights from test drive surveys.

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